So today is Tuesday January 27th. Australia Day has passed. People have celebrated in the traditional manner we as Australians are accustomed to. Gotten insanely drunk (a traditional way in Australia of celebrating everything from the birth of a newborn to the arrival of a lunch break on a work day), gotten bashed, defiling our supposedly beloved flag by wearing it as boxer shorts, eating burnt blackened processed meat, watched some pissweak fireworks, yelled at non white people/tourists/muslims/all of the above to show them who’s boss, told the traditional land owners to shut up already and of course listened to the beloved (or once beloved depending on your age or aversion) JJJ Hottest 100.
An event which this year garnered more controversy than it had since Offspring’s tragically obvious sellout “Pretty Fly For A White Guy” made it to number 1.
Controversy which this year, was seemingly spearheaded by a campaign to force Taylor “If you don’t like me that’s the same social faux pas as saying you like to eat babies” Swift but was actually spearheaded by the man in the picture. Community and Content Manager at Connect Events in Sydney “Joe Mckenzie”. The more realistic way of describing him is, a marketing manager for a marketing and advertising company.
He along with Mark Distefano of international clickbait and meme happy gossip site “Buzzfeed” gave birth to this brief but semi successful personal vendetta.
These two men both saw the contenders of the JJJ Hottest 100 for 2014 and yawned and rolled their eyes. One did what most people did and complained about it to his legion of loyal followers on Twitter (who the fuck is interested in reading a fucking up and coming corporate yuppie stooge’s twitter feed anyway? Labor blogger? you’re a fucking marketing executive!) and the other a disgruntled former employee at JJJ decided the best way to get revenge on his former employees was to use his position at a worldwide internet gossip site and spread the story by making it appear as if it was something the general public wanted. Along the way he used his “media” contacts to help spread the story and garner support and he and his friend Joe Mckenzie sat back and tweeted and blogged and reposted in some cases every 15 minutes – all the while gloating about it like a dog rolling in grass and happily bragging “I started this” while more than 60 articles worldwide beginning at a twitter post, continuing to Buzzfeed, moving on to various Fairfax and Murdoch publications and then being changed like a game of Chinese Whispers until it resulted in thousands of Taylor Swift fans and JJJ dissenters bombarding the Hottest 100 poll to try and “troll” it, thousands of outraged JJJ listeners in uproar, some Taylor Swift fans receiving death threats, a corporate fast food conglomerate weighing in on it to sell greasy, steroid filled chicken takeaway, Sportsbet swooping in like vultures to make a profit out of it and finally after a mountain of lies and half truths told by Joe Mckenzie and Mark Distefano. JJJ not only refused to bow to the artificially hyped internet media pressure. They pointed out exactly why they didn’t and why you shouldn’t have either.
At the end of the day it was two men who turned their nose up at something they didn’t like. And rather than do what most people do and complain about it and go on with their lives. They created a fraudulent campaign to not only sabotage something that didn’t really effect them. They used their corporate media power and influence to do so. Everything from feminism to criticism of fairness of JJJ policy to good old fashioned made up bullshit was used to disguise what it really was. A malicious and cowardly attempt to destroy something that thousands of people like, that they didn’t. They were basically telling you how to think purely for their own personal gain. In the case of Mark Distefano. It increased viewership of his Twitter feed and gained an increase of advertising revenue for Buzzfeed. In Joe Mckenzie’s case. He got to feel like his life was more exciting than just being just another faux hawked, low level marketing stooge who thinks that writing for a Uni paper once makes him a journalist.
To put it in a simpler context. It’s the same as me, back in the day, hating “Buffy The Vampire Slayer” (which I always did) and instead of just complaining about it on Facebook and banging on about how shit it is to people when I’m drunk. I actually use my position of employment and influential friends to have it removed from television, banned from DVD sale and stop people from ever enjoying it again. Do I want to do that? Well…no. I have a lot of friends who love “Buffy The Vampire Slayer” and I wouldn’t take their enjoyment of it away from them. All I have to do is change the channel or not watch it. That’s all.
This article was meant to be the conclusion but I think I’ll break it up and post it as I go. Otherwise it’s gonna get really long. So if you’re interested. Stay tuned and I’ll show you how this scam was perpetrated and even how to find all the evidence online of how it was done. Remember. This is and never was about Taylor Swift, JJJ or how good or bad either was. It was always about how easy the blending of media and internet not only tells you what to think. But can cause you to agree unquestioningly with it by continuously bombarding you with slight variations of the same rhetoric until it wears you down to a point where you not only agree but wouldn’t dare to disagree for fear of being socially ostracised. It is in fact a method of marketing as old as the original concept of marketing and public relations devised by Edward Bernays nearly 100 years go. To force people to think the way governments and corporate interests wanted them to – and not for themselves.
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